Five years in SaaS and tech. A lifetime building things.
I've spent the last five years in tech sales, which taught me a lot about how software actually gets sold — and how rarely it's built with the person buying it in mind.
Outside of that job, building websites and messing with digital marketing has never really felt like work. It's just been a constant since I was a kid figuring out my first site.
At some point those two things started pointing at the same problem: small businesses — contractors especially — keep getting sold complicated software they don't have time to learn, when what they actually need is something that just works quietly in the background.
So I started building that myself. Cadorette Creative is what happens when someone who's spent years selling other people's tech decides to build the thing he'd actually want to buy.